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LONDON (Reuters) - Want to be more attractive? Make sure
those around you are having a drink.
British scientists have found even modest amounts of alcohol will make the opposite sex appear better-looking.
"We have carried out experiments which show that what is known in the
trade as the 'beer-goggle effect' does actually exist," Barry Jones, professor of psychology at Glasgow University, told Reuters Monday.
The study of 120 male and female students found drinking up to four units
of alcohol -- about two pints of beer or four glasses of wine -- increased
the perceived attractiveness of members of the opposite sex by about 25
percent.
Jones said alcohol apparently stimulates a part of the brain called the
nucleus accumbens, which judges facial attractiveness.
"There is a strong link between facial attractiveness and signals about
the quality of a potential mate," Jones said.
The professor said the study had been prompted by the causal link between
risky sex and alcohol consumption.
Its findings come at a time when young Britons are increasingly binge
drinking, which has serious health risks.
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